Built for Whatnot resellers

The all-in-one tool for
serious resellers

Track inventory, log sales, run live streams, and know your exact profit — all in one place. No spreadsheets. No guesswork.

Start for free Subscriptions coming soon
Free
to get started
Soon
paid subscriptions
0
spreadsheets needed
AI
photo identification
Features

Everything a reseller needs

From your first flip to running multiple streams a week — FlipTracker scales with your business.

🎙️

Live Stream Tracking

Build your lineup, number orders automatically, and log sold items in real time during a Whatnot show.

Free
💰

Real-Time Profit Tracking

See your revenue, costs, Whatnot fees, and net profit update live as items sell — never wonder where you stand mid-stream.

Free
📦

Inventory Management

Add items as you buy them. Track quantity, condition, cost, retailer, and status across your entire stock.

Free
🔒

Secure Multi-User Accounts

Each user has their own private account with session-based authentication and encrypted passwords.

Free
📧

Email Restock Alerts

Get an email notification the moment an inventory item sells out or drops below your restock threshold.

Starter · Pro
🎯

Profit Goal Tracking

Set monthly or weekly revenue and profit targets. A live progress bar shows you how close you are at a glance.

Starter · Pro
📸

AI Photo & Price Tools

Point your camera at any item — AI identifies it instantly and checks recent eBay UK sold prices, so you know what it's worth before you buy or list.

Starter · Pro
📊

Advanced Analytics

Revenue trends, best-selling categories, and stream performance comparisons — so you know exactly what to stock more of.

Pro
📄

CSV & PDF Exports

Download your stream summaries, full sales history, and monthly profit reports — tax-ready and accountant-friendly.

Pro
🎨

Custom Branding

Add your shop name, logo, and accent colour — your reports and dashboard reflect your brand.

Pro
🚚

Parcel Tracking

Log parcels you're waiting to receive and track them in one place. Statuses update automatically via 17track, and delivered stock flows straight into your inventory.

Pro
📋

Saved Stream Templates

Save your best-performing lineups as templates. Launch a stream in seconds by loading a saved template and tweaking as needed.

Pro
Pricing

Plans built to grow with you

FlipTracker is free to use today. Paid subscriptions are coming soon — here's what each tier will include.

Free
£0 / month

Everything you need to start tracking your flips — no credit card required.


  • Inventory management
  • Sales tracking with fee calculation
  • Live stream tracking & order numbering
  • Stream P&L summary
  • Dashboard with profit overview
  • CSV import
  • AI photo identification
  • Advanced analytics
  • Exports (PDF / CSV)
  • Parcel tracking
Get started free
Starter
Coming soon

AI-powered tools for sellers who want to move faster and price smarter.


  • Everything in Free
  • AI photo identification (150 scans/month)
  • AI price checker
  • Monthly & weekly profit goals
  • Email restock alerts
  • Pay-as-you-go scans after 150
  • Advanced analytics
  • PDF & CSV exports
  • Custom branding
  • Parcel tracking
Subscriptions coming soon

Ready to know your numbers?

Join FlipTracker and stop guessing your profits. Free to start, no credit card needed.

Create your free account Log in